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DESIGN
"If you think good design is expensive, you should look at the cost of bad design." - Dr. Ralf Speth
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I open with that quote because one of the most challenging parts of being a Graphic Designer is getting clients to realize the value of good design. Art is beautiful and there are amazingly talented artists out there that are fascinating, but Graphic Design is also a science.
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Design decisions are made based on psychology and tested fundamentals of design. We are designing not just for the pleasure of the eye, but to communicate a specific message clearly and effortlessly to the viewers.
​It’s that clear graphic communication that will help your message and ultimately result in your financial gain.
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